STATE - Product Foundation

Current truth

V2 prioritizes sustainable study habit first, then goal completion, then score outcome. Course mode uses human operations; self-study mode is automated. Cross-area engagement ranking uses period-scoped points, not account level.

Rules

• Success priority: habit -> goal completion -> score increase.
• Self-study and course have separate operational boundaries.
• Minimum KPI pack:
  • primary: habit retention,
  • secondary growth: locked-feature upgrade conversion,
  • secondary quality: recommendation-to-attempt rate.
• New-user week-1 activation is tracked as leading indicator (not replacing KPI priority):
  • first attempt in 24h,
  • second attempt in 48h,

  • =3 active days in first 7 days.

  • diagnostics include program-resolution-source and step-2 continuity quality.
• KPI operation baseline:
  • daily D-1 anomaly monitor,
  • weekly product KPI review,
  • monthly KPI policy review.
• KPI default guardrails:
  • habit retention drop >5pp WoW -> investigation,
  • recommendation-to-attempt drop >8pp WoW -> recommendation audit,
  • locked-feature upgrade conversion drop >10pp WoW -> offer/paywall audit.
• KPI escalation path:
  • 1 breach week -> diagnosis note,
  • 2 consecutive breach weeks -> experiment ticket,
  • 3 consecutive breach weeks -> mandatory policy review.
• KPI segmentation baseline:
  • by program,
  • by tier,
  • by cold-start vs returning users.
• Cross-area engagement ranking baseline:
  • use LearningPointsWeek,
  • no user/account level in current rollout.

Dependencies

• Metrics and recommendation modules consume this priority.
• Notification/reactivation rules must follow self-study automation boundary.

Decision trace

• DEC-0001
• DEC-0008
• DEC-0054
• DEC-0066
• DEC-0079
• DEC-0080
• DEC-0093