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Entitlement-aware recommendation composition and lock-teaser policy

DomainsDOL EnglishProduct275 words1 min read
confirmedbyProduct Design

DEC-0077 - Entitlement-aware recommendation composition and lock-teaser policy

Phần tiêu đề “DEC-0077 - Entitlement-aware recommendation composition and lock-teaser policy”

Context

Phần tiêu đề “Context”

Recommendation quality improved with freshness/diversification, but users can still receive too many locked items, creating friction right after return and reducing immediate learning momentum.

Decision

Phần tiêu đề “Decision”

Recommendation set composition now follows entitlement-first actionability:

  • Available-now priority:
    • each set should prioritize items that user can start immediately under current entitlement.
  • Lock teaser cap:
    • at most 1 locked item per set when available inventory is sufficient.
    • locked teaser is placed at end of set.
    • teaser must show:
      • lock reason,
      • minimum eligible plan (Pro or Pro Max).
  • Low inventory fallback:
    • first relax by nearest-ladder within same program/assessment-form/skill scope,
    • only when still insufficient, allow additional locked items with short “limited available items” notice.
  • Seed compatibility:
    • if set uses reactivation seed handoff, seeded quick-win must be available-now.
  • Non-coercive boundary:
    • recommendation browsing never hard-gates user to upgrade,
    • upgrade remains optional via locked teaser interaction.

Decision Value

Phần tiêu đề “Decision Value”
  • Keeps user in learning flow with minimal friction.
  • Preserves upgrade discovery without making recommendation feel like paywall feed.
  • Works with deterministic rules and scales easily.

Rationale

Phần tiêu đề “Rationale”

Users return to learn first. Recommendation must maximize immediate start success before monetization prompts.

Implications

Phần tiêu đề “Implications”
  • Product/UX impact:
    • higher first-attempt start likelihood from recommendation surfaces.
  • Data/logic impact:
    • recommendation payload needs available_now and minimum_eligible_plan fields.
  • Operational impact:
    • no extra operations overhead; rule-based composer only.

Alternatives considered

Phần tiêu đề “Alternatives considered”
  • Option A: allow mixed locked/open items with no cap.
  • Option B: hide all locked items completely (no teaser).

Open follow-ups

Phần tiêu đề “Open follow-ups”
  • No blocker for baseline lock.