EVT 2026-02-16 - Reactivation Policy Finalization

Session scope

Finalize self-study reactivation delivery policy with explicit channel behavior and defaults for unspecified parameters.

User-confirmed outcomes

1. Recurring 3-month cycle should continue until user unsubscribes email.
2. Frequency cap 1/day is per channel.
3. Multi-channel delivery should send simultaneously.
4. Failed delivery should retry.
5. If user returns from any channel and completes practice, stop pending retries/sends for the active cycle.
6. If user unsubscribes email, only email is stopped; channel control is independent.
7. Quiet-hours by local timezone is accepted.
8. Use 3-4 reminder templates for random rotation.
9. Trend content should prioritize newly published exercises per program.
10. Admin can manually choose exercises if needed.
11. Reminder template approver role is marketer.
12. One-year inactive message should keep simple comeback CTA.

System defaults applied (authorized by user)

• Retry cap and backoff model:
  • max 3 attempts per failed channel,
  • backoff at +5m, +30m, +2h.
• Quiet-hours schedule:
  • no sends during 22:00-07:00 local time,
  • queue next send at 08:00 local time.

Trace

• Promoted into: DEC-0009
• Reflected in state: 30_STATE/STATE_Notification_Reactivation.md