EVT 2026-02-22 - Stage C/M First-week Activation Ladder and Lightweight Guidance (Autocomplete)

Session scope

Continue autonomous hardening for new-user experience by defining a simple first-week activation model that improves early habit formation without adding friction.

Confirmed outcomes (auto-recommended defaults)

1. First-week activation window:

• applies for account_age_days <= 7.

2. Activation delivery surface:

• Home inline activation card only,
• no forced popup,
• no hard gate.

3. Activation ladder (next-best-action):

• Step 1: complete first submitted exercise (quick-start allowed),
• Step 2: complete second submitted exercise within 48 hours from first submission,
• Step 3: reach at least 3 active study days in first 7 days.

4. Completion and expiry:

• activation card is hidden when learner reaches step 3 or after day 7, whichever comes first.
• if learner does not complete step 3 by day 7, flow falls back to normal baseline recommendation (no penalty state).

5. Course-aware guardrail:

• when user has urgent course signal (next_class <= 48h or due_item <= 72h), activation card CTA points to course continuation first.

6. Measurement baseline:

• track first-week leading indicators:
  • activation_first_attempt_24h,
  • activation_second_attempt_48h,
  • activation_week1_active_days_ge3,
  • activation_card_cta_click_rate,
  • activation_week1_completion_rate.

Open items carried forward

• None for baseline lock.