EVT 2026-02-16 - Reactivation Comeback Experience

Session scope

Define UX behavior after user opens reactivation reminders and returns to platform.

User-confirmed outcomes

1. No dedicated comeback mode.
2. If user opens notification but does nothing, no special follow-up; keep existing reactivation logic unchanged.
3. Show a welcome-back popover when user returns.
4. Show welcome-back banner in UI and keep it visible for the next 7 days of return period; hide after that.

System defaults applied (authorized by user)

• Reminder click default destination: Practice Management entry.
• No additional reward boost for comeback actions.
• Recommendation priority in comeback context:
  • program relevance
  • ease of comeback
  • freshness of exercises
• Attribution tracking for return channel is enabled to support campaign optimization.

Trace

• Promoted into: DEC-0010
• Reflected in state: 30_STATE/STATE_Notification_Reactivation.md