Minimum KPI pack for V2 discovery execution

DEC-0054 - Minimum KPI pack for V2 discovery execution

Context

The product direction had clear intent, but metric focus needed a compact KPI pack to align prioritization and avoid over-instrumentation.

Decision

Minimum KPI pack:

• Primary KPI: habit retention (>=4 study days/week in 4 consecutive weeks).
• Secondary growth KPI: locked-feature upgrade conversion.
• Secondary quality KPI: recommendation-to-attempt rate.

Decision Value

• Gives one clear north metric for learning behavior continuity.
• Keeps monetization and recommendation quality visible as execution guardrails.
• Avoids metric sprawl while discovery is still evolving.

Rationale

A compact KPI set improves prioritization and reduces confusion across product, design, and operations.