Reactivation template governance and safety-fallback policy
DomainsDOL EnglishProduct118 words1 min read
DEC-0053 - Reactivation template governance and safety-fallback policy
Phần tiêu đề “DEC-0053 - Reactivation template governance and safety-fallback policy”Context
Phần tiêu đề “Context”Reactivation channels were confirmed, but content operations needed a stricter publish and rollback mechanism.
Decision
Phần tiêu đề “Decision”Template governance:
- Publishing flow is
Draft -> Review -> Publish. - Marketer is the approval owner for production templates.
- Initial V2 behavior uses approved templates with random rotation; advanced A/B is deferred.
- If a template causes harmful signal spike (for example unsubscribe surge), auto-disable template and use fallback safe template.
Decision Value
Phần tiêu đề “Decision Value”- Reduces accidental bad-message blast risk.
- Keeps content operations scalable with clear ownership.
- Preserves simple V2 scope while staying experimentation-ready.
Rationale
Phần tiêu đề “Rationale”Message quality impacts retention directly. Governance and rollback must exist before widening template variety.