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EVT 2026-02-16 - Reactivation Execution Answers

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Session scope

Phần tiêu đề “Session scope”

Clarify execution details for self-study reactivation cadence, channels, delivery behavior, and ownership.

User-confirmed answers

Phần tiêu đề “User-confirmed answers”
  1. Recurring 3-month reminders should not stop by max-attempt count; they continue until user unsubscribes email.
  2. Reminder cap 1/day applies per channel (not globally across all channels).
  3. Multi-channel reminders should be sent simultaneously.
  4. If a reminder delivery fails, system should retry.
  5. At 1-year inactivity milestone, content should stay simple: encourage user to return to practicing.
  6. Reminder content owner/approver role is marketer.

Trace

Phần tiêu đề “Trace”